
It’s about enabling designers to achieve their ideas and making the end result as true to the original idea and as true to life as possible. How do you hope ProtoPie will empower digital product designers? ProtoPie is not only about making people’s jobs easier, but it’s also about pushing ideas further. With ProtoPie, I wanted to create a universal language for interactive design-something that could translate complex ideas in a far more effective and diplomatic way. I realized that human language is incomplete it trips us when we’re trying to share and build ideas. When I moved to Google, I was working with people from all over the world, and that added an extra layer of complexity.

During my time at development company NAVER Corporation, I noticed that this difficulty in communicating was harming the potential of what we could do. That made it hard for people to communicate their ideas.
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When and why did you decide to launch the prototyping tool ProtoPie? At the time, web design was quite problematic in that you had to know how to code in order to bring an idea to life. The more I saw the potential, the more I realized that interactions aren’t just beautiful design-they are a means for much more effective communication. So, getting more into interaction design wasn’t so much a conscious choice, but an evolution.

Then, I became really interested in interactions and pushing the design as far as it could go. How did you get started in interactive design and learn the necessary skills? I actually started out in web design back in the late ’90s, when everything felt flat and static.
