Generation Z is purposeful about the content they engage with.ĭespite the assertion that attention spans have dwindled to a goldfish proportions, Generation Z spends a lot of time on social media, and advertising on those platforms needs to be customized to fit the medium. Use it as a springboard for your understanding of what makes Gen Z unique. This blog explores some “working” observations based on current research. In any given generation, the oldest and youngest members will differ greatly - but looking closer reveals some general similarities in mindset, behavior, and life experience. Generally, Gen Z was born between the years 19, making the youngest members 3 years old and the oldest 23.Īs you can see from that range, lumping generational cohorts together based on a ~ 20-year birth window can lead to some unhelpful generalizations. In this blog, we’ll touch on some of the early research and what it indicates about the mindset of Generation Z and how it may affect the future of your institution. How will you serve them as consumers? How will you recruit them as employees?
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While Millennials are the largest group of consumers now, Generation Z is the future and now is the time to begin thinking about how to best engage them. population and by 2020 will account for 40% of all consumers,” according to Fast Company. Loosely defined as anyone born between 19, “this group makes up a quarter of the U.S. While Millennials are a crucial market for community financial institutions, the subsequent generation (Z) is taking their first steps into adulthood, and they need financial partners. Generation Z (Gen Z) is your greatest opportunity, both as new account holders and talent for your workforce.
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